Date March 31, 2010
Time 05:30 PM - 06:30 PM Reception
           06:30 PM - 07:30 PMPanel Discussion

Place: National Bank of Arizona
           Corporate Headquarters
          6001 N. 24th Street
           Phoenix, AZ 85016


PANEL DISCUSSION

CREATING AN ENVIRONMENT FOR BEST CLIENTS
   - Whether you are developing an affinity program or constructing an entire
    brand within a brand, whatare the targets to hit and the potholes to avoid
    in orderto keep and attract best clients

Toyota, Nissan and Honda wanted to tap into the high net worth market, so they created Lexus, Infinity and Acura. United, US Airways and Delta wanted to lock-in good customers, so they created Mileage Plus, Dividend Miles and SkyMiles - - but for best clients they created Elite Status, Platinum Preferred and Diamond Medallion.

What are the advantages to creating these programs and sub-brands? How do you avoid having these initiatives cost you money as opposed to making you money? How do you avoid alienating your average clients? The answers to these and other questions will be addressed by our esteemed panel:

PANEL

1. Tracy McKinney - Vice President - NB AZ Private Bank

2. John Brumit - Vice President - NB AZ Private Bank

3. Jose Delgado - Premium & Suite Sales - Phoenix Suns

4. TBA

SPONSORS

National Bank of Arizona's Private Bank
The National Bank of Arizona created Private Bank to providedistinctive personal service to individuals and families within the Phoenix market. We wanted to collaborating with wealth management to provide clients with a full range of comprehensive financial management tools. The team at the Private Bank designs and implements personal, professional, and philanthropic strategies that are unique as the clients who visualize them.

About National Bank of Arizona
Founded in Tucson, Ariz., in 1984, National Bank of Arizona is a community bank serving professionals and meeting the needs of small andmid-sized Arizona businesses. Arizona's fourth-largest bank with morethan $4.8 billion in assets, National Bank has over 75 offices throughout the state. National Bank of Arizona, the standard for integrity, quality and durability in Arizona.