Date   January 20, 2010
Time 083 0 AM - 09:15 AM Breakfast
           09:15 PM - 10:15 PM Panel Discussion
Place: Russo & Steele
           18601 N. Scottsdale Rd (South of 101 Loop on Scottsdale Rd)
           Scottsdale, AZ 85255


PANEL DISCUSSION

Collectors: Who Are They, What MotivatesThem and How To Turn Your Clients Into Connoisseurs of Your Brand

Nothing motivates a purchase more than passion for a product. It causes people to cast away distractions like the economy and even sanity.

Nowhere is this more evident than in the world of collectors. Whether its art, automobiles, watches or sports memorabilia, the collector will not let anything get in the way of his purchase -- his passion.

The trick for those who aren't selling traditional collectibles is to create that same passion for a brand or product that might not fit the standard collectible paradigm. What is it that triggers this passion? Who are collectors and what motivates them?

PANEL

John Bemiss, Consignment Director - Russo & Steele

Diane Schwartz, Vice Presidentand General Manager - Barneys New York, Scottsdale

Brad Richardson, Co-owner - Scottsdale Art Auction & The Legacy Gallery

SPONSORS

Russo &Steele

"For enthusiasts by enthusiasts" is not just a tag line; forus, it's a lifestyle!

The expertise of Russo and Steele goes beyond simply having the singular focus and objective of a collectorcar auction; the fact is, we are fellow enthusiasts as well. We actively participate in Concours d'Elegance shows, road rallies, auctions, vintage racing and other collector car events. Look for our staff at various events around the country and you will see a dedicated effort to perpetuate the enjoyment of our hobby and also be keenly in tune with current values in the marketplace.

As we travel across the country participating in collector car events we are scheduling appointments for hobbyists that would like to have an expert personally discuss their collector automobile or collection. Schedule an appointmentsby calling 602.252.2697; ask for Bo Bell at ext. 14. We look forward to visiting with you and sharing the enjoyment of our hobby.

10th Annual "Sports & Muscle in Scottsdale"
January 2010

Russo and Steele in Scottsdale is an auction event enthusiasts from around the globe eagerly anticipate every year. Our reputation for wild, action-filled, auction block excitement combined with the highest quality of customer service have earned Russo and Steele a spot as one of the Big Three auctions.

While the number of enthusiasts that descend into Scottsdale for January’s auto week increaseevery year, Russo and Steele rises to the challenge by creating a bigger and better auction; with higher quality automobiles and the most unique auction atmosphere found anywhere. Our ALL RESERVE auction givesus higher quality automobiles and bidder’s the best selection of cars they can find in Scottsdale.

Once again there will be over200,000 square feet and 600 collector automobiles crossing the auction-in-the-round block.